that made grammarians fightin' mad, but delivered one hell of a punch
for the cigarette maker. Suddenly, matrons in fluffy hats, proper young
women, successful businessmen and even a ventriloquist and his
dummy appeared in print and television ads proudly sporting shiners as
evidence of their unwillingness to smoke anything other than Tareytons.
"Us Tareyton smokers would rather fight than switch" may have flunked
grammar, but it earned high marks with a generation who remember the
campaign to this day.